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About Who Cares Wear

Michelle Bessette opened Who Cares Wear in 1996 and over time has carefully crafted a collection of niche brands. Who Cares Wear has become a must-see shopping destination for the fashion minded in downtown and South Edmonton. Flawlessly combining a dash of decadence with a delightful atmosphere the store maintains a perfect balance between couture and accessibility while flaunting wares that will be difficult to find anywhere else in the city. If individuality is your mission, rest assured that Who Cares will have your friends asking where you acquired your latest piece. While the cheeky moniker might evoke an air of nonchalance, the diverse assortment of women’s clothing, shoes and accessories announces that this is a store that unquestionably does care.

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Personal Styling

Who Cares Wear offers a complementary styling service. If you are starting a new job, going back to school, or simply need a wardrobe refresh, you can call to make an appointment with any of our stylists. Calling us ahead of time and notifying us of your needs allows us to start your service before you even step foot in the store. Upon your arrival, we will have a variety of selections specifically chosen for you. If you don't have an opportunity to call ahead, that is fine too! Just let one of our stylists know what it is you are looking for and we will do our very best to meet your needs!